If you write articles everyday or do blogging and create websites, then you must have heard the name of keywords. As we use a lot of things to get traffic to our articles or blogs, one of them is also called keyword research. If you do not know what keyword research is and how it is done, then today through this article I will tell you what is keyword research and how it is done and along with that I will also tell you which tools are required for keyword research.
What is Keyword?
Keyword is that on which we write article and we include the same keyword in our article. That is called keyword. For example, an article written on digital marketing and the digital marketing keyword has been added several times in your article that is called keyword.
The thing to understand in this is how many types of keywords are there and what kind of keywords are there. So let me tell you that there are two types of keywords. So the first one is keyword (short tail keyword) and the second one is (long tail keyword).
Short tail keyword
Short tail keywords are those which refer very little to broader topics. If we write an article using short tail keyword, and if anyone searches related to our keyword, our keyword will not rank as much as a long tail keyword. Short tail keyword which we can see for example loses belly fate.
Long tail keyword
Your desire for long tail keyword to short tail keyword would be quite correct because when people search for anything on Google then they never get the correct thing like we saw lose belly fate in short tail keyword, if the same thing is searched in long tail keyword then you will get the correct thing clearly like lose belly fate in 7 days.
What is keyword research
You want your article or your website to appear in search engines, but you have to understand what keyword research is and how your audience will be able to find it. But you don’t know how to choose it. So you have to pay attention to many things.
Like
It should be SEO friendly
It should be easy and comprehensive
It should be user-readable
It should be according to your keyword
Keeping all these things in mind, I have listed some tools for you below; using which you can do keyword research. And these tools are free, which you can use, but to use its pro version, you will have to buy it.
If you are start your business in 2025 then you can read this article.
Keyword Research tool
Why we need keyword research
Competitor Keywords
Competitor keyword when you do keyword research, you should find the keyword keeping your audience in mind and add the keyword to your website and article accordingly.
Find New Keyword
You should search for new keywords according to your keyword and write it according to your audience so that it is read by your audience and is correct in the eyes of Google.
Enhance your audience engagement
Add your keyword to your article or website in such a way that your audience can connect and engage and spend maximum time on your article or website.
Boosting SEO performance
If you need something in keyword research then you should focus on doing maximum SEO fixes, for this you can use Rankmath or Yoast SEO plug-in.
Which Method I Can Use for Keyword Research
To complete this next step you will have to plan how and which method should be used so that you can get maximum help in keyword research, for this you should use the tool given above.
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